Usage vs Screen space

One of the little fun graphics we drew up when re-developing was the usage Vs space diagram.

[caption id=”” align=”aligncenter” width=”543” caption=”Screen-space vs demand - old”]

This picture shows a simple story.

On the left is the screen space taken up by various elements of the old website – next to it is the usage of the page layed out by how much each area was viewed.It’s very interesting – you can see right away news was over represented, and all of our tasks (purple) where stuck in a little box getting no love but all the traffic.

this diagram was very powerful when it came to showing people just how mis-aligned the site was to customer need.